Jun 14, 2018
Earlier this week, one of the funniest exchanges on social media came about after the company known as IHOP changed out their P, which stood for Pancakes, to a B. Initially, no one knew what the B stood for. International House of Breakfast? International House of Bacon? International House of Brunch, complete with mimosas? Nope.
The B stood for Burgers, something IHOP has offered on its menu in the past, but when they finally revealed what the mystery was, they also decided to change their marketing to reflect that. And people were bittersweet about the change, including some of the other fast-food social media accounts, with Wendy’s even throwing shade on their Twitter account, saying, “Can’t wait to try a burger from the place that decided pancakes were too hard.”
So, that gave me the idea for this week’s episode. And, by the way, the change from IHOP to IHOB is only a temporary marketing campaign.
I’m your host, Emily Prokop, and this is The Story Behind Hamburgers.
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Media:
Sources:
- Hamburger Helpers: The History of America’s Favorite Sandwich - History.com
- History and Legends of Hamburgers - What’s Cooking America
- The History of the Hamburger - Serious Eats
- A Brief History Of The Hamburger - Culture Trip
- The history of the hamburger: An American invention - TimeOut
- The Most Important Burgers In Chicago History - Thrillist
- The Original Burger: Louis’ Lunch Burger Copycat Recipe - The Johan
- The History of Louis’ Lunch - Louis’ Lunch
- 10 Things You Didn't Know About the Fast Food Drive-Thru - Time
- History of the Hamburger - Burger Web
- The History of the Hamburger - Kitchen Project
- History of the Hamburger - Facts and Types - History of Fast Food
