Feb 7, 2019
One of my favorite things to learn about when researching episodes is how people marketed inventions that had never been on the market before. In The Story Behind Post-its, we talked about how 3M’s style of marketing was to show what the product could do, rather than just showing the product. In The Story Behind Dr Pepper, John W. Davis made it a point to tell six people every day his version of the beverage’s origin story.
And, probably in the running for most audacious marketing of an invention covered by The Story Behind is today’s topic, when its inventors rented a kangaroo to help demonstrate the fun jumping capabilities of the product.
You’re listening to The Story Behind: The Extraordinary History of the Ordinary. I’m your host, Emily Prokop, and this is The Story Behind the Trampoline.