Jun 14, 2018
Earlier this week, one of the funniest exchanges on social media came about after the company known as IHOP changed out their P, which stood for Pancakes, to a B. Initially, no one knew what the B stood for. International House of Breakfast? International House of Bacon? International House of Brunch, complete with mimosas? Nope.
The B stood for Burgers, something IHOP has offered on its menu in the past, but when they finally revealed what the mystery was, they also decided to change their marketing to reflect that. And people were bittersweet about the change, including some of the other fast-food social media accounts, with Wendy’s even throwing shade on their Twitter account, saying, “Can’t wait to try a burger from the place that decided pancakes were too hard.”
So, that gave me the idea for this week’s episode. And, by the way, the change from IHOP to IHOB is only a temporary marketing campaign.
I’m your host, Emily Prokop, and this is The Story Behind Hamburgers.
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